Susan Ward is an expert who writes for www.about.com and has both her master and
bachelor degrees in the field of education. Susan has been writing about
business and business plans since the late 1990’s and has been published many
times. She is a trained workshop presenter and has been fortunate enough to put
together course materials that were used by school districts.
Susan encourages that when writing a business plan it should
be prepared with an investor in mind. It is also her recommendation that as
your company grows, over the years, so your business plan changes with it.
Susan states business plans are a definitive way of testing
the feasibility of your idea. Writing the business plan out can save you a
great deal of time and money because it will show disconnects within your
thoughts. It will also help you to visually see where changes must be made.
Writing out your business plan may help you realize it needs to be dumped, so
you can move onto the next, before you get too far into it.
Susan believes the business plan gives your idea the best
possible option for success because it will help you to cross your I’s and dot
you T’s and stick to the written sequence of going forward with your business
plans.
According to Susan, if capital is needed for the startup of
your business, the plan is the only thing accepted and considered by financial
institutions. Business plans also help attract investors. Putting the business
plan in their hands will give them something to take away and peruse while
making a financial determination.
MaryAnn Shank is also a business plan expert. MaryAnn has
some advanced and edgy technological ideas of how to go about getting investors
interested in your company.
According to MaryAnn her job was to sift through the many
piles of unsolicited business plans sent in. She says out of them all she only
chose 2-3%. MaryAnn said she looked for the ones that had that spark of
inspiration, commitment and hint of true genius.
MaryAnn insists that writing a great business plan is the
only option because a mediocre one just won’t do. With her 20+ years of
experience, MaryAnn suggests putting together an online business plan. Yes,
this means setting up a site specifically for your business with all the bells
and whistles that calls for.
Bells and Whistles may potentially include:
1.Pages linked so potential
investors can muddle through at his/her own leisure.
2. Maybe a sitemap to speed up
browsing.
3. Graphics.
4. Videos showing your business
in action.
5. Patents.
6. Introductions from some of
your key people.
7. Short video introducing a
strong advisory council/board.
8. Product; office; and staff
photos.
9. Industry and local publication
articles.
10. Testimonials
MaryAnn states that as the owner your number one job is to
sell the product and what better way to show you are an expert at that than by
taking the time to put it out there for them to see.
MaryAnn also takes into consideration that site logs will
show when you’ve had a visitor enter his/her password thereby allowing to you
make phone contact while the business plan is still fresh on their mind. This
will also give you the opportunity to answer any questions they may have.
Although this may take quite a bit of time to put together
it sounds as if it could be extremely profitable and definitely worth it in the
long run.
I look forward to seeing you “WOW” investors with your
online business plans.
Sources:
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